Brother South Africa Corporate Profile 2011

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction.


Founded in 1908, Brother is a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets in more than 100 countries worldwide. Brother International South Africa (Pty) Ltd is the regional headquarters for southern Africa. Established in southern Africa in 1971, the company manages an extensive network of subsidiaries in Botswana, Zimbabwe, Zambia, Mozambique, Namibia and Kenya.

Key products include laser printers, Multi-Function Centres (MFCs), fax machines, electronic labelling solutions and a wide range of home and industrial sewing machines. Brother’s printing business is committed to the advancement of technologies and “work style innovation” and constantly strives to pioneer new technologies and improve product quality.

Brother South Africa has recently introduced the feature-packed, all-in-one colour laser printer, the MFC-9970CDW, the perfect professional partner for dynamic daily business. The MFC-9970CDW is an excellent working companion in the demanding office environment. With its ability to print, fax, scan and copy, you can now be more efficient at work and spend less time waiting for the printouts. Without compromising on speed for colour printing, the MFC-9970CDW has the same fast printing speed of up to 28 pages per minute for both colour and monochrome printing. MFC-9970CDW is also cleverly designed with the ability to expand along with your business with its optional 500-sheet lower tray on top of the standard 250-sheet paper tray. With the 50-sheet Automatic Document Feeder, you can eliminate waiting time by the machine for multiple-page copying, scanning and faxing.

Brother offers inkjet business solutions are designed to fit perfectly in the SOHO (Small Office Home Office) environment and in departmental work groups in larger companies. The company designs products that are convenient to use, help streamline workflow and increase efficiency.

A prime example of Brother’s innovative approach is the successor to the world’s first A3 colour inkjet, the new MFC-J6510 multi-function centre. Brother’s technological innovation piloted the development of this unique full A3 colour inkjet MFC. Users can continue to expect this fresh model to not only print in jumbo size but also scan, fax and copy in A3. The all-round competencies of Brother’s full A3 colour inkjet MFCs make them the ultimate choice for professionals, especially those in the engineering, architecture, design and creative sectors, enabling them to print elaborate floor plans, charts and graphs while saving workspace and the costs of purchasing numerous machines.

Besides delivering versatility, other useful features include automatic double-sided and highspeed printing, a valuable cost-saving feature that helps businesses and professionals to think and grow bigger.

Brother Earth

Brother Earth describes the company’s positive attitude and commitment to communities and the planet. Brother’s goal is to help build a society where sustainable development can be achieved. Brother will always take responsibility, act respectfully and try to make a positive difference.

Brother’s environmental philosophy is simple:

• Constantly strive to reduce our environmental impact and help increase our efficiency

• From design, development, manufacturing, usage and disposal, to reuse and recycling.

The company carefully considers ways to help reduce the impact on the environment in each phase of the product lifecycle. Brother aims at constructing a business structure which conforms to a recycling-oriented society, with the motto “Tomoiki (coexistence)” spirit of thinking that our lives are dependent on each other and nature’s bounty.

The basic idea of environmental activities is represented by five keywords:

  • Refuse – Avoid purchase of environmentally burdensome materials whenever possible
  • Reduce – Reduce waste material
  • Reuse – Reuse waste material without processing
  • Reform – Reuse materials in a different form
  • Recycle – Reuse materials as resources.

The 5R logo symbolises the environmental activities based on this concept.

For more information on Brother Earth, visit our website: