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Brother’s QL-800 label printer series wins Innovation of the Year at European Office Products Awards

Brother’s QL-800 label printer range, which prints black and red thermal labels, has been recognised with the Innovation of the Year accolade at the 2017 European Office Products Awards (EOPA).

The award category recognises outstanding innovation and potential in a product, service, technology or process. The EOPA panel considered originality of the innovation, how it addresses a need, and expected or proven success in the market.

The QL-800 series is the world’s first* range of two-colour direct thermal label printers for office and home use. Print and technology specialist Brother launched the range in Europe in January 2017, with the line-up including the QL-800, QL-810W and QL-820NWB.

The label printers use special thermal media together with advanced electronics and software to precisely adjust the heat of the print head to produce black and red print without the need for additional ink or toner. Labels of up to 1 metre in length can be produced with a resolution of 300x300DPI at 176mm per second.

The range is ideal for busy offices requiring a high volume of labels with an element of visual differentiation through the use of black and red printing. The label printers can be used to:

  • highlight certain office files for easy retrieval
  • mark out allergens on food packaging
  • draw attention to offers and promotions in a retail environment
  • create highly visible indoor temporary signs

The range was designed to be simple to use, with buttons that are easy to push, a jam free label exit, a guillotine type automatic cutter and a large graphic LCD screen (on the flagship QL-820NWB, not available in SA). The QL-800 family is compatible with Mac and PC and meets the European Energy Star environmental standard.

The judges praised the QL-800 range for representing a “true enhancement” of a product that’s already available and for supporting two-colour printing. They also noted the impressive growth opportunity and positive reseller feedback.

Dale de Villiers, marketing manager at Brother South Africa, said: “We’re proud of the world-first credentials of the range and the class leading functionality it offers end users, and it’s satisfying to see this backed up by the industry.”

Brother International South Africa

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Founded in 1908, Brother is a leading International brand that produces quality innovative products for the print and imaging, labelling and sewing markets in more than 100 countries worldwide. Brother International South Africa (Pty) Ltd is the regional sales office for South Africa and markets a range of products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.  Established in 1970, Brother International South Africa (Pty) Ltd manages an extensive network of distributors in both domestic and Sub Saharan markets.

Brother’s printing business is committed to the advancement of technologies and “work style innovation” and constantly strives to pioneer new technologies and improve product quality. The different types of technology Brother offers are convenient to use and helps streamline workflow and efficiency in corporate, SME and home environments.

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